rock chips are not an if, rock chips are a when. all cars will get rock chips within days of driving it and one of the best ways to protect your paint is to cover it with a clear layer of paint protection. if you want the paint protection film removed, it can be done at any time but only if you want it to come off, will it come off. resale value can be a concern to most people and paint protection will increase resale value. the best time to apply paint protection is on a new car before it has any chips or pits on the paint but can be applied to the oldest of cars that have lots of rock chips to prevent any rock chips in the future. with all the salt, sand and rocks we have on our Utah roads our cars paint can use paint protection.